Lagos State Kicks Against Drug Abuse appoints Mandy Kiss ambassador, transforming her influence to inspire youths against substance abuse and promote healthier lifestyles.
In a bold and innovative step, the Lagos State Government has appointed Ayomiposi Oluwadahunsi, popularly known as Mandy Kiss, as an ambassador for the Lagos State Kicks Against Drug Abuse (LASKADA) initiative.
The announcement was made by the Commissioner for Youth and Social Development, Mobolaji Ogunlende, in a viral video released on Tuesday.
Ogunlende explained that the appointment is part of a larger effort to engage young people through influential voices.
With a social media following of over 402,000, Mandy Kiss has the reach to inspire and guide youths toward positive lifestyle choices.
“We’re here with Mandy Kiss, and she has agreed to become one of our LASKADA ambassadors.
“We must collaborate with people who can reach as many citizens as possible. With the powers conferred on me, I appoint her as one of our brand ambassadors. So, say no to drugs,” Ogunlende said.
Mandy Kiss recently made headlines when she declared her intention to attempt a Guinness World Record by sleeping with 100 men. The announcement sparked public concern, as it conflicted with societal values and standards.
Rather than condemning the influencer, the Lagos State Government opted for engagement and redirection.
Ogunlende emphasized that the Sanwo-Olu administration believes in listening, guiding, and empowering young people instead of dismissing them.
“Mandy Kiss’s initial statement did not reflect the standards we uphold as a State. But as a government that listens, we took note of her reflections and responded with empathy. Through dialogue, we explored healthier and more constructive alternatives,” he said.
The government’s approach highlights a commitment to drug abuse awareness in Lagos, ensuring that young people receive guidance, not judgment, in making life choices.
Ogunlende also addressed the importance of mental health and emotional wellness, explaining that the government’s initiatives aim to protect and uplift young citizens.
The LASKADA program has long sought to combat drug abuse and substance misuse through education, outreach, and youth engagement.
“We recognize the importance of mental health and emotional wellness. Our aim is to ensure that youths are guided and supported, particularly those who wield influence over their peers,” Ogunlende said.
By partnering with Mandy Kiss, a prominent youth influencer in Nigeria, the government hopes to leverage her platform to promote positive messages about substance abuse prevention and responsible living.
The appointment marks a turning point for Mandy Kiss. What could have been a controversial move has now become a purpose-driven initiative, demonstrating the potential for influencers to redirect their reach toward social good.
“Mandy Kiss has a powerful connection with young people, who are our future leaders. What was meant to be the start of a controversial record attempt has become a moment of transformation,” Ogunlende stated.
Through her ambassadorship, Mandy Kiss will partner with the Lagos State Kicks Against Drug Abuse initiative in campaigns, public engagements, and social media programs aimed at preventing substance misuse among youths in Lagos.
LASKADA (Lagos State Kicks Against Drug Abuse) has been a key government initiative to tackle rising drug abuse among young people.
By integrating digital influencers into the campaign, the government seeks to reach audiences that traditional methods may not access.
Engaging young people through relatable figures like Mandy Kiss provides a platform to:
Promote drug abuse awareness in Lagos
Encourage healthy lifestyle choices among youths
Deliver messages that resonate with digital-native audiences
This approach also sets a precedent for other anti-drug campaigns in Nigeria, demonstrating the effectiveness of empathy, dialogue, and creative engagement.
The announcement has elicited mixed reactions. Critics argue that appointing Mandy Kiss rewards previously controversial behavior.
Supporters, however, see it as a forward-thinking approach to youth engagement, showing that redemption and guidance are possible.
Analysts have highlighted the move as a case study in modern policymaking, where governments adapt strategies to meet young people where they are—online, on social media, and in spaces that influence daily behavior.
By appointing Mandy Kiss as an ambassador, the Lagos State Government has demonstrated a commitment to innovation, empathy, and inclusivity. The initiative turns a potential scandal into an opportunity to educate and inspire.
The campaign sends a clear message: young people, especially those with influence, can be guided toward meaningful contributions.
With Mandy Kiss’s participation, the Lagos State Kicks Against Drug Abuse initiative aims to strengthen societal values, encourage responsible living, and reduce substance misuse among youths across the state.
“She has now embraced a cause greater than herself. Mandy Kiss stands with us in combating drug abuse, transforming her influence into a force for social good,” Ogunlende concluded.
