After weeks of drama, laughter, and emotional highs, Imisi emerges winner of Big Brother Naija Season 10, capping an unforgettable season that captivated millions of viewers across Nigeria and beyond.
The humorous and vibrant housemate, Imisi Ayanwale, became the toast of fans nationwide on Sunday night after she was declared the winner of the reality TV show’s 10th edition, walking away with a staggering ₦80 million grand prize.
Her victory followed an electrifying finale that showcased dazzling performances, emotional moments, and a celebration of her resilience throughout the competition.
Imisi Emerges Winner of Big Brother Naija Season 10 After Intense Finale
The announcement that Imisi emerges winner of Big Brother Naija Season 10 was met with thunderous cheers from her devoted supporters, known as “Ijoba 606.”
She defeated other strong contenders including Dede (the first runner-up), Koyin, Kola, Isabella, and Kaybobo, who all gave impressive performances during the season.
Throughout the show, Imisi’s charm, quick wit, and infectious laughter earned her the love of millions. She effortlessly connected with viewers, blending humour and honesty in ways that made her stand out from her competitors.
Her emotional intelligence and playful personality made her both entertaining and relatable — a rare combination that has defined many of Big Brother’s most memorable winners.
Fans took to social media moments after her victory was announced, flooding X (formerly Twitter), Instagram, and TikTok with celebratory posts, videos, and hashtags like #ImisiTheQueen and #BBNaija10Winner.
How Imisi Won the Hearts of Viewers
From the early weeks of the show, Imisi emerges winner of Big Brother Naija Season 10 seemed like a strong possibility.
Her humourous storytelling, empathy for fellow housemates, and spontaneous dance moves made her a central figure in most house activities.
She also displayed remarkable strength during difficult tasks and emotional challenges. Whether navigating conflicts or maintaining composure under pressure, Imisi managed to stay true to herself — a quality that resonated deeply with viewers.
Speaking shortly after her victory, the 27-year-old Lagos-born entertainer expressed gratitude to fans, stating,
“This win is not just mine; it belongs to everyone who believed in me from day one. You all made me feel seen, loved, and unstoppable.”
A Record-Breaking Season for Big Brother Naija
The Season 10 edition, tagged “The Unfiltered Season,” broke several audience engagement records.
According to MultiChoice, the organisers, this year’s show recorded one of the highest voting turnouts and digital interactions since its inception.
Analysts say the fact that Imisi emerges winner of Big Brother Naija Season 10 is not surprising, given her consistency, humour, and relatability throughout the show.
Entertainment journalist Ifeanyi Adebayo noted, “Imisi’s win is a reflection of how the Big Brother audience has evolved. Viewers now appreciate authenticity and positivity more than drama and conflict.”
This season also featured unexpected twists, including surprise evictions, live performances, and weekly plot changes that kept fans guessing.
The emotional eviction of Koyin as the second runner-up and the final showdown between Dede and Imisi made the finale one of the most suspenseful in the show’s history.
Celebrations as Imisi Joins the Big Brother Hall of Fame
With her win, Imisi emerges winner of Big Brother Naija Season 10 joins the elite group of past champions such as Mercy Eke, Laycon, Whitemoney, Phyna, and Ilebaye — all of whom carved their names into the reality show’s legacy.
Imisi’s success is also expected to open doors for lucrative endorsement deals, acting roles, and media collaborations. Industry insiders predict she will become one of Nigeria’s next major influencers, with brands already showing interest in partnerships.
As tradition demands, the finale ended with the symbolic moment when the house lights were turned off — marking the end of another iconic season.
For millions of loyal viewers, it was a bittersweet farewell after months of emotional connection with the housemates.
Fans and Celebrities React
The moment Imisi emerges winner of Big Brother Naija Season 10 was announced, social media erupted with excitement.
Celebrities including former housemates, Nollywood stars, and musicians congratulated her for her inspiring journey.
Media personality Toke Makinwa tweeted, “Imisi brought laughter to our screens and showed what it means to win with grace. Congratulations, Queen!”
Similarly, ex-winner Phyna posted, “Welcome to the champions’ club, Imisi. You made history your way!”
Fans described her as the “Queen of Vibes,” celebrating her humour, humility, and authenticity that defined the 2025 edition.
With her victory, Imisi has become a symbol of hope and resilience for young Nigerians chasing their dreams.
As Imisi emerges winner of Big Brother Naija Season 10, she represents more than just a TV personality — she embodies the belief that staying authentic, grounded, and positive can lead to success even under the spotlight.
Her journey from a playful housemate to a national favourite reflects the enduring magic of Big Brother Naija — a show that continues to shape Nigeria’s entertainment culture year after year.
