DUBAI, United Arab Emirates, October 15, 2025 — Canon Central & North Africa (CCNA) (www.Canon-CNA.com), a leading provider of imaging and printing solutions, successfully hosted the Canon Central & North Africa Annual Dealer Conference at the prestigious Conrad Hotel, Dubai.
Themed “ICE: Innovation, Customer, and Experience,” the 2025 conference celebrated CCNA’s 10-year anniversary, marking a decade of excellence, innovation, and strong partnerships across the African continent.
The event brought together over 100 partners from across Africa, serving as a strategic platform to deepen collaboration, explore emerging market opportunities, and highlight Canon’s commitment to customer-centric innovation.
Celebrating a Decade of Innovation and Customer Experience
This year’s Canon Central & North Africa Annual Dealer Conference was designed to reflect the brand’s evolution from product-based engagement to a solution-driven experience.
By introducing strategically curated B2B and B2C zones, Canon provided attendees with hands-on exposure to its latest imaging technologies, solution platforms, and upcoming innovations tailored to Africa’s dynamic markets.
Each zone was crafted to demonstrate how Canon’s imaging and printing solutions integrate seamlessly into real-world environments, from media production studios and educational spaces to hybrid workplaces and service centres.
B2C Zones: Redefining Solution-Oriented Customer Engagement
The Business-to-Consumer (B2C) zones at the conference presented Canon’s long-standing legacy in imaging through immersive, solution-led displays.
These showcased the brand’s latest cameras, printers, and connected devices while highlighting its expansion across Africa and growth in industries like education, media, and small business operations.
Attendees experienced how Canon’s products power diverse sectors—from content creation and professional photo production to educational imaging solutions and smart printing setups.
A special preview of upcoming product campaigns reflected Canon’s continuous innovation and commitment to creativity.
“Celebrating 10 years of Canon Central & North Africa made this year’s conference truly special,” said Rashad Ghani, B2C Business Unit Director.
“We’ve shifted from displaying products to delivering solution-led experiences that empower partners to meet evolving customer needs and achieve sustainable business growth.
I also congratulate our award-winning partners for their remarkable contributions to Canon’s success.”
B2B Zones: A Journey from Legacy to Future-Ready Solutions
The Business-to-Business (B2B) zones presented a unified storytelling experience that chronicled Canon’s transformation — from its heritage in workspace solutions to the next generation of intelligent, platform-driven innovations.
The exhibition featured Canon’s new imageFORCE series, varioPRINT, LabelStream, and corrugated solutions, all designed to deliver scalable, high-performance technologies that support enterprise growth across Africa’s rapidly evolving markets.
“This conference was a strategic opportunity to demonstrate Canon’s unified B2B journey where legacy meets innovation,” stated Amine Djouahra, B2B Business Unit Director.
“Our focus is on enabling businesses with intelligent, scalable solutions that enhance productivity and growth. Through this approach, Canon continues to strengthen its partnerships and leadership across Africa.”
Gala Awards and Partner Recognition
The Canon Central & North Africa Annual Dealer Conference concluded with a gala dinner and awards ceremony, honouring top-performing partners for their dedication and achievements.
The celebration underscored Canon’s decade-long collaboration with African distributors and dealers who have been instrumental in driving the brand’s success across 44 countries.
By hosting this milestone event, Canon Central & North Africa reaffirmed its leadership as an imaging solutions provider while highlighting its ongoing commitment to innovation, customer experience, and sustainable growth across Africa.
About Canon Central & North Africa
Canon Central & North Africa (CCNA) (www.Canon-CNA.com) operates under Canon Middle East FZ LLC, a subsidiary of Canon Europe.
Established in 2016, CCNA’s mission is to strengthen Canon’s presence across Africa by operating closer to its customers and providing technologically advanced, high-quality imaging solutions that meet the continent’s unique market demands.
With a footprint covering 44 countries and a workforce of over 100 professionals, CCNA continues to expand its B2B and B2C offerings, support local businesses, and drive creative empowerment through imaging innovation.
Canon’s corporate philosophy, Kyosei – “living and working together for the common good” – underscores the company’s dedication to sustainability and social impact, helping customers and partners alike reduce their environmental footprint while achieving creative excellence.
For more information, visit: www.Canon-CNA.com
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Media Enquiries:
Canon Central & North Africa
Mai Youssef – e. [email protected]
APO Group – PR Agency
Rania ElRafie – e. [email protected]
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