The Peugeot 3008 GT model is now being assembled at the Kaduna facility of Dangote Peugeot Automobiles Nigeria Limited (DPAN), as the carmaker finalises plans to launch the Peugeot Landtrek 4×2 pickup into the light commercial sector.
The assembly of the Peugeot 3008 GT model and the upcoming introduction of the Peugeot Landtrek 4×2 pickup are two of the automaker’s daring moves to reclaim its market-leading position in Nigeria, according to DPAN yesterday.
From the 1980s to the beginning of the 1990s, Peugeot dominated the Nigerian auto market, catering to high-end, private, and ordinary consumers.
The governments of Kaduna, Plateau, and Kebbi states; the technical partner and parent company of Peugeot, Stellantis Group; and Dangote Industries Limited (DIL), which is owned by Africa’s richest man and industrialist, Alhaji Aliko Dangote, jointly own DPAN, which replaced Peugeot Automobiles of Nigeria (PAN).
The Peugeot 3008 GT’s 1.6-liter high-performance turbo engine has added to the current lineup of cars produced on the assembly lines of the new Kaduna facility that opened a few years ago.
The popular 301 sedan and the 5008, a huge seven-seater renowned for its roomy interior, elegant design, and cutting-edge technological features, are part of the current “Made-in-Nigeria Peugeot” lineup, which the new 3008 GT is joining.
With its 2.4-liter engine and rear-wheel drive system, the Peugeot Landtrek 4×2 pickup is a member of the robust Peugeot Landtrek pick-up truck lineup. The 4×4 version of the Peugeot Landtrek may also be introduced in the near future, according to DPAN. Umar Isa-Kaita, Chief Commercial Officer of Dangote Peugeot Automobiles Nigeria Limited (DPAN), outlined the Peugeot 3008 GT model’s distinctive features and competitive benefits.
“Get behind the steering and fall in love with the driver lumbar adjustment and massage seat. And, ready to go? Just push the start button, and you will hear the gentle hum of the engine that is mated to an Automatic Transmission system.
“You will find the Bluetooth telephony very useful – keeping you clear of ‘phoning-while-driving’ infraction, which is one of the most violated traffic offences in Nigeria according to the Federal Road Safety Corps (FRSC).
“For a long-distance drive on the highway, the vehicle’s cruise control enables the driver to maintain a preset speed without having the need to press the accelerator pedal.
“A premium trim level of the Peugeot 3008 SUV, the new GT model being assembled by DPAN features auto headlights, fog lamps, day running lights, sunroof with sliding function and covering, and 17-inch alloy wheels.
“Just as in its older siblings, safety, whether active or passive, has not been compromised in the 3008 produced with the needs of the Nigerian market and motoring environment in mind.”