Multichoice has made a move that has sparked widespread outrage. They are the parent company of DStv and GOtv. The company has announced a significant price hike for its services in Nigeria. The decision takes effect on April 1, 2025. A consumer group has condemned this move. They describe it as unjustified and exploitative.
According to a statement released by Multichoice, the price of its DStv Premium package will increase from N18,400 to N21,900, representing a 19% hike. The price of its GOtv Max package will also increase from N3,800 to N4,200, representing a 10.5% hike. The company claims that the price hike is necessary to reflect the increasing cost of content and services.
The consumer group has been vocal in its opposition to the price hike. It describes the decision as unjustified. They see it as exploitative. According to the group’s spokesperson, “Multichoice is taking advantage of its dominant position in the market to exploit Nigerian consumers. The price hike is unjustified and will only serve to further enrich the company’s shareholders at the expense of Nigerian consumers.”
The price hike is expected to have a significant impact. Nigerian consumers are many. Many of them are already struggling to make ends meet. According to a recent survey, over 70% of Nigerian households subscribe to either DStv or GOtv, and the price hike will only serve to increase the financial burden on these households.
The consumer group is calling on the regulatory authorities to intervene and reverse the price hike. According to the group’s spokesperson, “The regulatory authorities have a responsibility to protect Nigerian consumers from exploitation by companies like Multichoice. We urge them to take immediate action to reverse the price hike and ensure that Multichoice does not continue to take advantage of Nigerian consumers.”