In a night filled with dazzling performances and historic wins, BLACKPINK’s Rosé, emerged victorious at the 2025 MTV Video Music Awards (VMAs), clinching the coveted Song of the Year award for her global hit “APT”, a collaboration with American superstar Bruno Mars.
The star-studded ceremony, held on September 7 at the UBS Arena in New York, saw the 28-year-old singer-songwriter take the stage with tears in her eyes as she accepted the award.
The win was more than just another accolade for Rosé—it was a moment of personal triumph and a significant milestone for K-pop and global pop music.
According to Rosé, “APT” was never meant to be a grand release.
It began as a playful studio experiment, but soon became a worldwide sensation.
The single debuted at No. 8 on the Billboard Hot 100 before climbing into the Top 5, making Rosé the first female K-pop soloist to achieve such a feat.
The track also resonated with international audiences far beyond the U.S. In Nigeria, “APT” debuted at No. 78 on the TurnTable Top 100 before surging to No. 35, marking Rosé’s first Top 40 entry in the West African nation.
This achievement highlighted the growing reach of K-pop and Afropop-influenced global sounds in markets traditionally dominated by local and Western artists.
Holding back tears, Rosé used her acceptance speech to not only thank her supporters but also acknowledge her own perseverance.
“As my therapist reminds me daily, I want to thank myself for never giving up, even during the hardest times,” she said, receiving a thunderous ovation from the audience.
Rosé, who led this year’s VMAs with nine nominations, dedicated the award to her 16-year-old self—the teenager who once doubted whether she would ever belong in the world of music.
“Someone recently asked me what I feared most in life, and I realised it was the thought of letting down that younger version of me—the oddball who dreamed of a day she could chase her dreams like those she admired on TV,” she reflected.
Rosé also paid tribute to her collaborator Bruno Mars, describing him as both a mentor and a friend.
“Bruno, you’ve been an incredible teacher. Thank you for believing in me and helping create this world together. I can’t wait to call you after this. I hope you’re proud,” she said.
Their partnership proved to be a fusion of two musical worlds—Rosé’s distinct K-pop and pop vocal style with Bruno Mars’ retro-soul artistry.
The collaboration has been credited for bridging global audiences and showcasing the power of cross-continental artistry.
Rosé’s victory came in a year where African and Asian artists dominated nominations.
The 2025 VMAs signaled a shift in global pop music, with non-Western artists increasingly shaping mainstream charts and award stages.
Music critics note that the recognition of songs like “APT” reflects the industry’s evolving inclusivity and the undeniable power of international fanbases.
For Rosé, this award further cements her status as not just a member of BLACKPINK but a trailblazing solo artist.
Her journey, from debuting with BLACKPINK in 2016 to achieving solo milestones in 2025, shows how K-pop idols are redefining global stardom.
With “APT”, Rosé, joins a select group of artists who have managed to balance commercial success, critical acclaim, and cultural impact.
Industry watchers predict that her win could open more opportunities for collaborations across genres, while also solidifying her influence in shaping the next wave of global pop.
Rosé’s triumph at the 2025 MTV VMAs is more than just an individual win—it’s a landmark for K-pop, female empowerment, and cross-cultural music collaboration.
Her heartfelt words on stage captured not only her gratitude but also the resilience that has carried her through years of challenges.
As she continues her journey, fans worldwide are watching closely, eager for what comes next from the BLACKPINK star who turned an “oddball” dream into a record-breaking reality.
