The African Export-Import Bank (Afreximbank) has announced Tropical General Investments (TGI) Group as the premier partner for the 2025 Intra-African Trade Fair (IATF), scheduled to take place in Algiers, Algeria, from September 4 to 10.
The high-profile event is projected to unlock more than $44 billion in trade and investment deals, strengthening its reputation as Africa’s foremost platform for intra-African commerce and global partnerships.
Organised in collaboration with the African Union Commission and the African Continental Free Trade Area (AfCFTA) Secretariat, IATF2025 will bring together over 2,000 exhibitors, ranging from African businesses to international companies eager to expand their footprint on the continent.
Speaking on the significance of the partnership, Kanayo Awani, Executive Vice President of Intra-African Trade and Export Development at Afreximbank, emphasized that TGI Group’s participation aligns with the core mission of the trade fair.
“We would like to thank TGI Group for their participation at IATF2025. TGI’s commitment to local value addition, sustainable manufacturing, and inclusive economic growth aligns perfectly with the mission of the trade fair,” Awani said.
“Their presence at the event will highlight innovative approaches to business, open doors for strategic partnerships, and attract investments that can accelerate Africa’s industrialisation and economic transformation.”
For his part, Farouk Gumel, Vice Chairman of TGI Group, reaffirmed the group’s vision of fostering growth across Africa.
“TGI’s ethos is about creating value and enhancing wellbeing across communities.
The opportunities within Africa are limitless, and IATF provides a strategic platform to identify and pursue new ideas, partnerships, and resources.
We commend Afreximbank’s vision for creating and sustaining the fair and are excited to collaborate as a premier partner for IATF2025,” Gumel noted.
The Intra-African Trade Fair has been widely recognized as a strategic driver of the African Continental Free Trade Agreement (AfCFTA), which seeks to create a single continental market for goods and services, enabling the free movement of businesses and investments.
By providing a marketplace where businesses can showcase goods and services, IATF2025 will not only strengthen intra-African trade but also create an enabling environment for policy dialogue, knowledge sharing, and investment readiness.
Industry experts believe the $44bn in projected trade and investment deals will play a crucial role in addressing Africa’s trade deficit, enhancing regional value chains, and boosting industrial competitiveness.
Unlike conventional trade fairs, IATF2025 is designed to be both transactional and transformational. In addition to exhibitions, the event will feature:
Workshops and capacity-building sessions to empower African SMEs with market intelligence and investment strategies.
Panel discussions on pressing issues such as trade financing, cross-border logistics, industrialisation, and digital trade.
Networking opportunities for investors, policymakers, and entrepreneurs to forge long-term alliances.
This holistic approach ensures that the fair delivers lasting value to participants, beyond immediate deals.
Analysts say the partnership between Afreximbank and TGI is timely, given Africa’s ongoing efforts to reduce dependency on raw commodity exports and scale up local manufacturing.
By showcasing companies committed to sustainability, food security, and industrial growth, the trade fair could set new benchmarks for how businesses engage with Africa’s vast economic opportunities.
With Africa’s population projected to reach 1.7 billion by 2030, the demand for intra-continental trade, industrial goods, and digital services is expected to skyrocket. Platforms like IATF, backed by committed partners such as TGI, are seen as key to unlocking this potential.
The IATF2025 is not only about signing deals but also about shaping Africa’s economic future.
As preparations intensify, businesses, investors, and governments are being urged to seize the opportunity to engage meaningfully in what has become Africa’s biggest trade event.
With over $44bn in deals on the horizon, the upcoming fair could mark a major turning point for the continent’s economic integration, positioning Africa as a global hub for investment and innovation.