Manchester United have announced a three-year partnership with The Coca-Cola Company, naming the beverage giant as the club’s Official Carbonated Soft Drinks Partner in the United Kingdom and Europe.
The deal grants Coca-Cola pouring rights at Old Trafford for a range of its most popular brands, including Coca-Cola, Coca-Cola Zero, Diet Coke, Fanta, Sprite, and Dr Pepper, along with their zero-sugar variants. The brand will also headline matchdays and fan experiences, beginning this Sunday when United face Arsenal in their Premier League opener.
As part of the launch, a Pop-Up Pub will open in Old Trafford’s W1 car park, offering space for up to 1,000 supporters at selected fixtures, including games against Burnley and Chelsea. The venue aims to create a vibrant pre-match atmosphere, blending live football with Coca-Cola refreshments.
Beyond stadium sales, the partnership will see United and Coca-Cola collaborate on digital content, fan activations, and community initiatives across the UK and Europe. The agreement also builds on Coca-Cola’s existing role as an official partner of the Premier League.
Marc Armstrong, United’s chief business officer, called it “a partnership that will go beyond matchday refreshments… creating engaging and memorable experiences that connect our fans to the club in fresh and impactful ways.”
Elodie Peribere, Coca-Cola’s senior marketing director, said: “Manchester United is one of the most iconic clubs in world football, with a legacy of greatness and a fanbase that spans generations. We’re proud to partner with the club to deliver uplifting and refreshing experiences for supporters through our leading carbonated brands.”
While financial terms were not disclosed, such partnerships typically bring a significant boost to club revenues. The agreement continues United’s strategy of securing high-profile commercial alliances — following recent extensions with Adidas and Snapdragon — as the club seeks to strengthen its position as one of the world’s most valuable football brands, currently estimated by Forbes at over $6 billion.