In a strategic move aimed at capturing global audiences, Vijay Deverakonda’s highly anticipated spy thriller Kingdom premiered in select theaters across the United States on July 30, a full day ahead of its official release in India.
This early overseas launch marks a significant milestone for the Telugu film industry, demonstrating growing confidence in the global appeal of Indian cinema and stars like Deverakonda, whose fanbase has rapidly expanded beyond South Asia.
Directed by acclaimed filmmaker Neeraj Pandey and produced under the Dharma-Vyjayanthi collaboration, Kingdom is an action-packed espionage drama that sees Deverakonda step into the role of a rogue intelligence officer battling a global terror syndicate. The film promises slick cinematography, gripping plotlines, and a compelling performance by the actor who is fast becoming a pan-Indian and international figure.
The decision to release the film in the U.S. before India is a calculated effort to tap into the lucrative North American diaspora market. According to trade analysts, Telugu films have seen increasing success in the U.S., with recent releases such as RRR and Pushpa opening to sold-out screenings. By premiering Kingdom in key cities like New York, Los Angeles, Houston, and Chicago, the makers are positioning the film to ride the wave of growing interest in South Indian action cinema.
Speaking about the move, co-producer Karan Johar said, “This isn’t just a film release—it’s a statement. We believe Kingdom will resonate with audiences globally, and this early U.S. premiere is part of a larger vision to make Indian stories part of the mainstream conversation.”
Industry insiders believe the global-first strategy may become more common as filmmakers look to capitalize on the streaming-era appetite for multilingual, high-octane content. In fact, advance ticket sales in the U.S. have reportedly exceeded expectations, with early reviews praising Deverakonda’s intense performance and the film’s high production value.
Back home, anticipation continues to build for the August 1 India release. Fans have flooded social media with praise for the teaser trailers and posters, using hashtags like #KingdomStorm and #VijayGoesGlobal.
With Kingdom already making waves overseas, it remains to be seen whether it will replicate—or even exceed—its early momentum once it hits Indian theaters.