Taylor Swift has been immortalised once again—this time with a bold new collection of wax figures across Madame Tussauds museums worldwide, marking 13 different “Eras” from her iconic career era. The initiative, announced today, coincides with the ongoing celebration of her Eras Tour and highlights her cultural impact.
Madame Tussauds has unveiled 13 lifelike wax figures of Taylor Swift, each representing a distinct musical era—from Fearless and Red to Lover, Folklore, and Midnights . The presentation is part of a rare global exhibition, with installations in London, New York, Hong Kong, and more.
This multi-era tribute illustrates Swift’s artistic evolution and the emotional landscapes her music traverses. From sequin-studded dresses to acoustic guitar poses, the installation is more than wax—it’s a storytelling medium capturing Taylor’s journey and fan connections.
The rollout transcends regional branches. Each Madame Tussauds will showcase one of the 13 figures, bringing unique exhibition experiences to different cities. For fans, it’s a chance to revisit their favourite Taylor moments in person, whether as a nostalgic flashback or a fresh discovery.
In Hong Kong, Swift’s figure joins the Music Icons Zone, which includes stars like Madonna, Lady Gaga, G.E.M., and Michael Jackson . The Eras tribute reinforces Hong Kong’s role as a premier destination for immersive pop culture experiences.
Creating each wax figure took approximately six months and involved over 20 specialist artists, reflecting Madame Tussauds’ commitment to detail—from facial expression to hair and outfit accuracy . The chosen outfits mirror those Taylor wore during her Eras Tour, creating a bridge between stage and exhibition.
Fans’ reactions are expected to vary—past unveilings have sometimes sparked debate. Nevertheless, Madame Tussauds consistently refines its craft, and this tribute is expected to resonate more deeply with Swift’s die-hard fanbase than previous iterations .
Taylor Swift’s global influence stretches across music, fashion, philanthropy, and social discourse. This ambitious wax project reinforces her status as a transcultural icon, and taps into the ongoing Eras Tour momentum—widely described as the highest-grossing tour ever.
Commercially, the exhibition is a savvy play. Fans are expected to travel across cities to “complete the set,” boosting foot traffic and cross-promotion with the tour itself. For Madame Tussauds, it’s a win-win: deeper engagement and ticket sales from Swift’s vast and dedicated fanbase.
Madame Tussauds will host launch events and fan activities—like autograph boards and interactive photo zones—at each venue. Collectible merchandise, including custom-era posters and mini-figurines, is expected to be released alongside the installations.
The exhibits will remain for a limited period, driving urgency among fans to experience the full Eras collection while it lasts.