The Japanese manga phenomenon Demon Slayer: Kimetsu no Yaiba has achieved a historic milestone, selling over 200 million copies globally across all published volumes. This achievement firmly places the series among the best-selling manga of all time, alongside legendary titles like One Piece and Naruto.
According to Shueisha and multiple industry trackers, the manga’s combined physical and digital sales surpassed the 200-million mark as of July 2025, a feat that highlights its enduring popularity five years after its original run concluded in 2020. The series, created by Koyoharu Gotouge, continues to attract new readers thanks to its gripping storytelling, emotional character arcs, and the worldwide success of its anime adaptations.
The manga’s popularity surged significantly after the release of the Demon Slayer: Mugen Train anime film, which became the highest-grossing Japanese film of all time, further boosting manga sales internationally.
At its core, Demon Slayer follows the emotional journey of Tanjiro Kamado, a young boy turned demon slayer, as he seeks to avenge his family and cure his demon-turned sister, Nezuko. Fans and critics have praised the series for:
Beautifully detailed artwork that brings Edo-period Japan to life.
Emotional storytelling that balances action with deep family bonds.
Memorable villains and heroes, each with rich backstories.
The Demon Slayer franchise has grown into a global cultural phenomenon. The anime adaptation, produced by Ufotable, is credited with driving manga sales outside Japan, with English, French, and Spanish translations consistently topping international bestseller lists.
The upcoming final anime season, expected later this year, is anticipated to spark another sales surge as new fans flock to read the original manga.
Beyond manga sales, Demon Slayer has contributed billions of yen to Japan’s economy through merchandise, theme park collaborations, and promotional campaigns. Experts estimate that the franchise has generated over $10 billion in total revenue globally since its debut.