The wait is finally over for fans of Africa’s most talked-about reality show. MultiChoice, the organizers of the Big Brother Naija (BBNaija) franchise, has officially confirmed that Season 10 of the hit reality show will premiere later this year. The announcement has sparked excitement among millions of viewers across Nigeria and other African countries who consider BBNaija a cultural phenomenon.
Celebrating its 10th season, BBNaija is expected to return bigger, bolder, and more entertaining. Although MultiChoice has yet to release details about the housemates, theme, and exact premiere date, sources close to the production hint at major format upgrades, new twists in weekly tasks, and increased audience participation through online voting and live interactive segments.
Industry insiders also suggest that MultiChoice is investing heavily in production quality to mark the show’s tenth anniversary, with an upgraded house design, state-of-the-art cameras, and more engaging live eviction shows hosted by its signature presenter, Ebuka Obi-Uchendu.
BBNaija has always been known for its mouthwatering prize packages. The last edition awarded its winner ₦120 million, alongside endorsements, cars, and all-expenses-paid trips. Analysts predict that Season 10 may surpass this figure, possibly offering ₦150 million or more, making it the highest prize money in the show’s history.
Such incentives have made BBNaija a dream platform for aspiring celebrities, with past winners like Laycon, Whitemoney, and Mercy Eke successfully transitioning into music, acting, and brand ambassadorships.
BBNaija is more than just entertainment; it is a cultural and economic driver. The show consistently dominates social media trends, generating millions of tweets daily and creating viral moments that shape online conversations.
On the business side, the reality show stimulates Nigeria’s entertainment and advertising industries, with major brands vying for sponsorship slots. Past sponsors include Bet9ja, Pepsi, DStv, and Flutterwave, with brand visibility translating into significant revenue for both organizers and advertisers.
Across Twitter (X) and Instagram, fans are already speculating about potential housemates, eviction twists, and romance dramas. Hashtags like #BBNaija10 and #BBNSeason10 have begun trending, showing the show’s massive influence even before its official launch.
Speaking on the announcement, Chinedu Eze, a Lagos-based media analyst, said:
“BBNaija has redefined African reality TV. Every season, it creates instant celebrities and offers viewers a perfect mix of drama, fun, and strategy. Season 10 will undoubtedly raise the bar.”
While the official premiere date has not been disclosed, reports suggest the show will likely kick off by late August or early September 2025, aligning with previous seasonal launches.