We have a curated list of the most noteworthy news from all across the globe. With any subscription plan, you get access to exclusive articles that let you stay ahead of the curve.
We have a curated list of the most noteworthy news from all across the globe. With any subscription plan, you get access to exclusive articles that let you stay ahead of the curve.
We have a curated list of the most noteworthy news from all across the globe. With any subscription plan, you get access to exclusive articles that let you stay ahead of the curve.
We have a curated list of the most noteworthy news from all across the globe. With any subscription plan, you get access to exclusive articles that let you stay ahead of the curve.
Manchester City have signed a landmark kit deal with Puma worth a reported £1 billion ($1.34 billion) over the next 10 years, making it the largest kit manufacturing agreement in Premier League history.
The new deal will see Puma continue as City’s official kit supplier until 2035, extending the original partnership signed in 2019, which was worth £65 million per year. Under the terms of the new agreement, City are expected to earn around £100 million annually, according to British media reports—a significant increase that surpasses all current deals in English football.
The agreement surpasses the £90 million per year deal signed by Manchester United and Adidas in 2023 and places City alongside European giants Real Madrid and Barcelona, whose kit contracts are also believed to exceed the £100 million-per-year mark.
Leadership Reactions
Speaking on the announcement, Ferran Soriano, Chief Executive of City Football Group, expressed pride in the evolution of the partnership.
“We joined forces with Puma with the ambition to challenge ourselves and go beyond expectations. We’ve achieved that and more over the past six seasons,” Soriano said.
“Puma have seamlessly integrated into our organisation, and we’ve shared many historic moments together while growing our global fanbase.”
Puma CEO Arthur Hoeld also praised the success of the collaboration:
“Our partnership with Manchester City has been a great success both on and off the pitch. The combination of trophies, a world-class stage for our performance products, and commercial growth has been exceptional.”
A Deal Amid a Challenging Season
The record-breaking deal comes on the heels of a rare trophyless season for Pep Guardiola’s side—their first since 2016–17. Manchester City finished third in the Premier League, ending a four-year streak of title wins.
They also suffered a surprise FA Cup final loss to Crystal Palace and were eliminated in the last 16 of the just concluded FIFA Club World Cup by Saudi Pro League side Al-Hilal.
Despite the on-pitch setbacks, City’s commercial power continues to grow, cementing their status as one of the most valuable football clubs in the world.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
 over the next 10 years){kind=link}
