Nigerian reality TV star and billionaire heir, Terseer Waya, popularly known as Kiddwaya, has come under intense public criticism following his call for Nigerians to donate funds for victims of the recent massacre in Benue State.
The Big Brother Naija alum, through his non-governmental organization — the Kiddwaya Foundation — launched a donation drive on Wednesday, urging the public to contribute between ₦500 and ₦500,000 to provide emergency relief for the victims of the Yelwata community attack. The heinous assault, allegedly carried out by suspected Fulani herdsmen, resulted in the deaths of over 200 people who were burned alive overnight.
In a now-deleted post on his X (formerly Twitter) account, Kiddwaya wrote:
“At the Kiddwaya Foundation, we’re mobilizing resources to provide food, shelter, and essential support to those affected. But we can’t do it alone; we need your help.”
However, what was expected to be a noble humanitarian initiative quickly turned controversial. Many Nigerians took to social media to express anger and disappointment, questioning Kiddwaya’s credibility and sincerity — especially in light of his publicly documented flamboyant lifestyle.
Online users accused Kiddwaya of insensitivity and tone-deafness, citing his regular display of affluence on social media — from luxury vacations and designer fashion to high-end cars and multi-million-naira parties. Critics argued that he, and other wealthy elites, should personally finance such charitable efforts instead of soliciting from ordinary Nigerians who are struggling with inflation and economic hardship.
@_itsoyin commented:
> “Kiddwaya trying to scam Nigerians is what I never expected to see. Nigerians are going through it.”
@ArakunrinSugar added:
> “A man with enough cash to light cigars with hundred-dollar bills has suddenly discovered the power of community fundraising. Only in Nigeria, where the rich perform charity and the poor pay the ticket price.”
@Ndubuisi_23 echoed a similar sentiment:
> “When it’s time to show wealth, Kiddwaya leads the way. But to help Benue victims, he needs us to contribute ₦500 to ₦500k. Disgraceful.”
In response to the backlash, Kiddwaya deleted the original post, though he has yet to issue a public statement or apology as of the time of this report.
The Yelwata attack is one of the deadliest mass killings in Nigeria this year. Reports confirm that entire households were wiped out, with hundreds of homes torched in the overnight raid. The tragic incident has reignited calls for urgent federal intervention, security reform, and justice for communities constantly under attack in Nigeria’s Middle Belt region.
Amid this crisis, several high-profile figures, including religious leaders, celebrities, and humanitarian organizations, have been mobilizing support — with varying degrees of scrutiny.
Kiddwaya’s attempt to lead a public fundraising campaign has now raised broader questions about celebrity philanthropy, authenticity, and economic inequality in Nigeria. Critics argue that billionaire offspring and public figures must lead by example, especially during national tragedies.
Social commentator @AndyjnrUmaru summed up public sentiment:
“Kiddwaya, billionaire pikin, dey ask for general donation for Benue, with all the lavish lifestyle. E still get plenty things wey we never understand. One day, truth go commot.”
While charity remains an essential pillar of national support in crisis situations, how and who leads those efforts matters. Kiddwaya’s case serves as a reminder that in times of national grief, optics, tone, and accountability are critical. Public figures must not only offer help but also ensure that their approach does not alienate or offend the very people they intend to support.
As the dust settles, many now await whether Kiddwaya will take responsibility, personally contribute, or offer further clarity on the goals and transparency of his foundation’s relief drive.