Nigerian music sensation Ayra Starr has publicly addressed the persistent online bullying she faces, voicing deep frustration over being unfairly targeted on social media platforms. In a strongly worded post shared via her X (formerly Twitter) account on Monday, the singer urged critics and trolls to “focus on issues that actually matter” and to stop using her as a scapegoat.
The 22-year-old Mavin Records star, known for her genre-blending sound and bold fashion statements, said there appears to be a coordinated attempt by a section of the online community to misunderstand and attack her regardless of her intentions.
“There’s nothing I can do nor say to people that intentionally want to bully and misunderstand me every time,” Ayra wrote. “You’ve found a scapegoat abi? Focus on issues that actually matter and leave me tf alone.”
While Ayra Starr did not disclose what exactly prompted her outburst, fans and observers believe it may be linked to repeated criticism of her daring wardrobe choices and unapologetic confidence. The “Rush” crooner has often trended on social media not just for her hit songs, but also for the boldness with which she carries her brand—something that has invited both praise and harsh judgment.
Born Oyinkansola Sarah Aderibigbe, Ayra Starr burst into the Nigerian music scene in 2021 with her breakout single “Away,” quickly earning a reputation as one of the country’s most promising young talents. Her debut album, 19 & Dangerous, positioned her at the forefront of the new generation of Afrobeats artists, with international collaborations, award nominations, and chart-topping hits to her name.
However, with the fame has come a wave of scrutiny, especially concerning her appearance and persona. Social media critics often accuse the singer of dressing “too provocatively” or “trying too hard to be Western,” triggering frequent online debates. Despite having broken several records—including becoming the first Nigerian female artiste to surpass 1 billion views on YouTube—Ayra Starr appears to be paying a steep emotional price for her success.
Ayra’s emotional plea has sparked a new conversation within Nigeria’s entertainment industry about the mental health toll of cyberbullying, particularly on young female artists. Fellow entertainers and fans have taken to social media to express solidarity with her, calling for more empathy and less toxicity in online spaces.
Music producer and Mavin boss Don Jazzy responded with a message of support on Instagram Stories, saying, “Ayra is a gem and should be treated with love, not hate. Let’s be kinder.”
Veteran singer Waje also commented, “It takes strength to speak up. We must protect our girls, even those who live in the limelight.”
Online harassment of female celebrities is not new in Nigeria’s entertainment landscape. From Tiwa Savage to Tems, Yemi Alade to Simi, many women in the spotlight have recounted their experiences with body shaming, slut-shaming, and unsolicited moral policing. The pressure to conform to societal expectations, coupled with the freedom of expression that fame brings, often creates a minefield for public figures—especially women—navigating their identity in full view of the public.
Digital rights activists are now urging tech platforms to do more to combat targeted harassment. Anita Olatunji, a social media policy researcher, told Daily Post that Ayra Starr’s post should serve as a wake-up call.
“The entertainment industry must adopt better mechanisms to protect its stars from mental harm, while platforms like X and Instagram should strengthen their reporting systems to flag coordinated hate and bullying,” she said.
Despite the pressure, Ayra Starr continues to soar. She recently made history at the 2025 BET Awards by clinching the award for Best International Act, cementing her place as one of Nigeria’s most impactful global music exports. With her growing fame and influence, she is also becoming a voice for change—whether she planned to or not.
Her latest cry against online bullying is not just a personal outburst; it’s a powerful call for empathy, awareness, and responsibility in the digital age.
As Ayra herself continues to navigate fame and vulnerability with grace, fans hope that her strength in speaking out will spark meaningful change in how public figures are treated—especially the young, bold, and unapologetically different.
