YouTube has recognized the exceptional achievements of four Nigerian female creators who are shaping global narratives and elevating African voices. The platform celebrated Ruth Kadiri, Kiekie, Ify Mogekwu (Ify’s Kitchen), and Korty for their dynamic contributions to filmmaking, comedy, culinary arts, and Gen Z culture.
These creators represent the power of storytelling in connecting cultures, reshaping perceptions, and driving global engagement. Each of these women has harnessed the power of YouTube to inspire, entertain, and inform millions of viewers across continents. Ruth Kadiri continues to capture hearts with compelling, homegrown stories that showcase the richness of Nigerian cinema. Kiekie brings laughter and relatability to screens with her unique blend of satire and style.
Ify Mogekwu transforms traditional Nigerian recipes into global culinary experiences, educating and delighting audiences worldwide. Korty creatively documents youth culture with bold interviews and storytelling that challenge norms and celebrate authenticity. This recognition comes amid Nigeria’s growing prominence on YouTube’s global stage, with over 70% of watch time for Nigerian YouTube channels coming from international viewers in 2024.
The platform has seen significant growth, with over 100 Nigerian channels now having over one million subscribers, a 60% increase year-over-year. Additionally, over 1,500 Nigerian channels boast more than 100,000 subscribers, marking a 45% growth. The number of Nigerian channels earning eight figures or more in revenue has doubled in the past year. YouTube’s commitment to supporting Nigerian creators with resources, visibility, and platforms that transcend borders has been reaffirmed.
Quote Highlights
- “These creators represent the power of storytelling in connecting cultures, reshaping perceptions, and driving global engagement.”
- “Ruth Kadiri, celebrated filmmaker and actress, continues to capture hearts with compelling, homegrown stories that showcase the richness of Nigerian cinema.”
- “Kiekie, a vibrant force in comedy and fashion, brings laughter and relatability to screens with her unique blend of satire and style.”
- “Ify Mogekwu, founder of Ify’s Kitchen, transforms traditional Nigerian recipes into global culinary experiences, educating and delighting audiences worldwide.”
- “Korty, a rising voice of Gen Z, creatively documents youth culture with bold interviews and storytelling that challenge norms and celebrate authenticity.”