Global sportswear giant PUMA has signed a major agreement with the Premier League, becoming the league’s Official Ball Supplier from the 2025/26 season. This partnership marks a significant step in PUMA’s strategy to elevate its brand and solidify its reputation in the world of elite football.
The deal, announced on Monday, will see PUMA provide match balls for every Premier League game, replacing current supplier Nike. PUMA will also collaborate with the league on grassroots football programs, high-profile marketing campaigns, and events such as the Premier League Summer Series in the United States.
According to PUMA CEO Arne Freundt, the agreement with the Premier League is an important step in the company’s brand elevation strategy. “With PUMA’s ball at the centre of attention during every match, we will create unforgettable moments for players and fans alike,” he said.
The Premier League, broadcast to over 900 million homes across 189 countries, offers an unparalleled platform for visibility and global brand growth. This partnership underscores PUMA’s ambition to expand its influence in football, building on its existing sponsorship of Manchester City and individual deals with Premier League stars like Jack Grealish, Kai Havertz, and James Maddison.
Richard Masters, Chief Executive of the Premier League, welcomed the partnership, emphasizing PUMA’s longstanding commitment to football. “We are delighted to be welcoming PUMA as the Official Ball Supplier of the Premier League,” he said. “Their global reach and commitment to excellence align with our values, and we look forward to working together to inspire fans worldwide.”
With this landmark deal, PUMA strengthens its presence in top-tier football, ensuring its brand takes centre stage in the world’s most-watched league. As the Premier League continues to captivate audiences globally, PUMA’s partnership with the league is set to elevate the brand’s profile and reinforce its position as a leading player in the world of football.
The partnership is a significant milestone for PUMA, marking a major step forward in its strategy to become a dominant force in the world of football. With its commitment to innovation, quality, and excellence, PUMA is poised to make a lasting impact on the beautiful game.
As the 2025/26 season approaches, football fans around the world can look forward to seeing PUMA’s iconic logo emblazoned on the Premier League match ball, symbolizing a new era of excellence and innovation in the world of football.